Black Talent Initiative

Creating Public Awareness Campaigns that Work

The Joint Center for Political and Economic Studies and the Center on Race and Wealth at Howard University hosted a discussion about the secrets to designing and implementing public awareness efforts to get messages heard and encourage meaningful action on behalf of constituents. Topics covered included planning, messaging, and coordinated grassroots activism and engagement.

The webinar slides are attached below.

Click here for the media toolkit.

Effective Public Awareness Campaigns HUCRW 06 12 13 FINAL.ppt